Page 43 - Annonce Dergi | İzmir Özel Saint-Joseph Fransız Lisesi

Fashion and Social Media

Social media has become a permanent part of our style and post it on social media.When a person sees
lives nowadays.Fashion and fashion style has been a piece of clothing everywhere they will have the
a very common topic among social media.Which is urge to buy it,and when a large number of people
why we can all assume that fashion and social media do the same thing the style becomes “trending”
are connected,that makes us wonder how and why which benefits the sales of brands.To sum up,
they are connected. To start off, a lot of brands use social media is basically a marketing field for the
social media to promote their new products. They fashion industry nowadays,and that is “how”and
use social media because they can reach a very “why”fashion and social media are connected.
large amount of audience very fast. Most brands
work with popular influencers so people can see
that their favorite influencer recommends it, which Melisa Zeynep Kip
makes people want to buy the product more and
makes the product more desirable.Brands work
with influencers that would suit the product they
are coming out with. For example,if they are coming
out with new clothes with a certain style, they would
want to reach out to a fashion influencer with that
specific style.If you pay attention,you can also
see that when a new style or product is trending
it’s usually because of social media or because a
famous person recommended it on social media.If
we want to be more specific with examples,we can
see why Charli D’amelio was the face of Prada in
2020. In their new campaign,they wanted to reach
a younger audience with someone who was suitable
for a bold style and was very popular at the time
which is why she was the face of their campaign
in 2020. Another fact is that when the fashion
industry wants to make a new style popular they
make brands create clothes or accessories in that

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