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Dusty Shirt time. People who cannot afford those brands
or want to buy more products with the same
amount of money because they do not care
that much about the quality of materials. They
prefer the brands that produce equivalents of
those luxury brands with lower price and poor
Do you keep up with fashion? Let’s say you quality. One of those brands is the one that
do, doesn’t it bother to buy the latest fashion everybody knows which is Zara.The companies
products before it goes out of style and leave it like Zara had analyzed this situation and found
to get dusty in your closet after wearing it just a really clever solution for purchaser and very
a few times? Nowadays, İt is a situation that beneficial marketing strategy for companies.By
happens frequently in our generation. Without producing products similar to those of luxury
noticing it we are involved in one of the world’s brands have, and also, producing products
biggest and dangerous problems which is “Fast that purchasers like at a cheaper price. Lower
Fashion”. price and being capable to buy similar products
that they saw on the internet or on famous
people make the brand advanced. By the time
In order to sell more products with minimum companies developed this strategy and found
cost, companies started mass production and a way to increase their profits which is “Mass
made their products with poor quality materials, Production” ,they release so many collections
thanks to that their costs would decrease and in a year. Producing so many products quickly
their profits would increase. In addition, bring per year increases their selling percentage.
the latest fashion trend products to purchase This process was not limited to companies
quickly and renew them constantly to increase only. The biggest and most difficult step is
their selling percentage. That causes so many to gradually manipulate the purchasers, take
fashion trends who do not have a long term control and adapt them to this fast fashion
effect. With this strategy purchasers don’t think change.Quick designed , it will probably quickly
of the necessity of the product and go for the deliver cost-effective pieces of clothing because
latest trend items. Purchasers need to shop of (or expectation of) quick-moving customer
constantly because fashion changes quickly requests. The reason is that purchasers need
and they do not buy the main thing they need. a high design for a minimal price. In addition
When the purchaser’s situation is combined to this, the pressure in society to keep up with
with the mass production and cost reduction fashion while having their own style and trying
of companies, ıt creates one of the most to constantly update their image products
dangerous industries of the current time: “Fast cannot be ignored.
Fashion”.
If the brand has successfully manipulated
The magnificence of Chanel, Prada or Gucci buyers then the company starts to produce
collections and fashion shows, is it just because more.Otherwise, mass-produce could bankrupt
they have a reputation for being luxurious and the brand. There are some different ways to
their high prices? The actual reason is their manipulate the purchaser. One of the most
products are high in quality and never go out important ones is that clothes are designed to
of style because they have been designed with feel slightly off-season so industry confirmed
craftsmanship without worrying about cost and micro-trends rather than long term-trends.
strive to expertly produce the highest quality With that, there is always a tension in industry
product in the market which takes a long
such as producing popular items and finding
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