Page 30 - Annonce Dergi | İzmir Özel Saint-Joseph Fransız Lisesi

the latest trends items. Since the micro-trends All in all, fast fashion is a big and dangerous
consist of short-term and pieces that will lose industry that manipulates the people by
their population and change quickly, companies managing fashion, quickly changing trends and
increase their profits while purchasers fall increasing its income by producing excessive
into a big money sink. As a result of rapid and poor quality products and worsens the
changes, the product has become obsolete economy of buyers. Additionally we do not let
quickly because something else is popular at the company’s make up our mind and we have
that time so they throw those old pieces away to be aware of this situation by making our
and begin a mission to find that new product. spending with thinking logically. Consequently,
They start to spend so much money for those since this marketing strategy depends on the
products without noticing that it is unnecessary manipulation of the buyer, we can weaken this
spending. Because products that they bought dangerous industry by raising the awareness of
do not address their needs, there will always the buyer and start buying long-term pieces.
be products that need to be bought. This gives
them the right to shop and it is very harmful for
their economy.
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What to do?
First thing to do is analyzing the products we
have and determining the needs. Since our
needs are our priority when we are shopping,
we can research them. If we don’t know our
needs, when we need to buy a sweatshirt
however we like the t-shirt more we genuinely
buy both or prefer to buy the t-shirt but we
already determined our needs in advance so
we do not make such inconsistencies.
Another trick is, when we find a product that we
like we should ask ourselves some questions
such as “Do I have any clothes like this or can
I combine this piece with pieces that I already
own?” , “Is this a product that I can use in the
long term?”. There are two different categories
for long-term products: one is that they are out
of fashion, the other is that the product is of
quality that can be used for a long time. With
these, the quality of the product is so important
and it must be risk-free, classic, timeless pieces
in terms of fashion. The difficulty to make up
the minds of buyers increases for companies.
These tricks help to spend more logically, be
aware of the product purchased and to ease
the budget.

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