Page 42 - Annonce 6

Creativity in Cinematography

‘Why are all the new movies the same?’ is a frequently they can’t advertise and convince as much as the big
asked question among movie lovers. Especially in the studios do. What I mean by this is; for people to watch
mainstream media, it is quite easy to notice the lack something, they need the reassurance that they will
of creativity put into the new movies and the TV series. like this movie and that the time they spend watching
The plots are repetitive, the characters are similar, this movie will be enjoyable for them. Which is really
if not the same, the plot twists are predictable and hard to give when what you have is a completely new
sometimes even the scripts are alike. However, is it story that has no connections to anything or anyone,
really because the directors and the scriptwriters ran basically no familiarity to convince people to watch
out of ideas and can’t produce anything new? it. But with the big companies; their characters are
already known, they hire the actors people love to
Of course, that is not the case. It’s not them who watch and they already have a big reputation so they
can’t create anything original, they surely can. In fact don’t need to prove as much. Because of this unfair
I would argue that there’re tons of people who work marketing, finding good movies from small studios
restlessly to create something new, something unique becomes even harder.
that’ll influence people and make a difference. But
big companies decline these types of stories and only But all of these doesn’t mean that the film industry is
allow the ones that resemble another story that was now done for. As I said previously, creative scriptwriters
previously liked by the viewer. So, already a lot of ideas exist and so do the great directors. So, it’s only natural
that could’ve been masterpieces are lost before we that quality movies will continue to be produced. We
could even know about their existence. just need to search for these movies and help them get
more engagement by rating them and sharing them on
The reason big companies do this is because for them, other platforms so that more people can watch, enjoy
whose only purpose is to make more and more money, them. Then maybe one day the big industries can see
new and original ideas carry a great risk, because they that people also enjoy complex and thought-provoking
can’t predict the response their audience will give movies as much as they enjoy the fun, simple ones.
them. Since they try to produce content for every type
of audience at the same time to make more money, Duru Özek
they keep it safe by making the movies simple and
bland because when a movie gets some depth or
originality there will always be someone who doesn’t
understand it and someone who doesn’t like it. That’s
also the reason why right now we see a lot of prequals,
sequels, remakes and etc. All of these are either a part
of an already existing story that was liked or a spinoff
of the same story that people are already familiar with
before even watching.

For sure, these things I mentioned are not true for
all the movies out there. There’re lots of good quality
movies and series produced by usually smaller
studios. But we fail to notice them or give them the
attention they deserve. Because these companies are
smaller, their budget is more limited. Which means
41